Ernest Jones Coupon Codes & Deals
Official-Site Verified — checked on ernestjones.co.uk
Ernest Jones has been one of the UK’s best-known jewellers since 1949, and its shelves — online and in store — cover just about everything you’d expect from a diamond and watch specialist: engagement rings, wedding bands, necklaces, earrings, bracelets and watches from brands people actually ask for by name. Prices run from everyday gifts right up to serious pieces, which is why the offers on this page matter: the saving on a single ring or watch can run into hundreds of pounds. Every deal below was checked on the Ernest Jones website on 7 November 2026, so what you see here is what’s live right now — no old codes, no guesswork.
Best deal right now: 60% off online exclusives. The sale section is where the biggest cuts live, with selected jewellery and watches reduced by up to 60% — and that’s before you add the free delivery on every order. If you’re buying a bigger piece, the 20% off diamond jewellery is worth a look too, and first-time shoppers can take another 10% off by signing up to emails.
Latest verified offers from Ernest Jones — checked on ernestjones.co.uk on 7 November 2026. These are the live deals, in order of the biggest saving first:
About Ernest Jones
Ernest Jones has been trading since 1949, and in that time it’s grown into one of the UK’s biggest jewellery names, with stores on high streets across the country and a full online shop at ernestjones.co.uk. The range covers diamond jewellery, engagement rings, wedding rings, gold jewellery, earrings, necklaces, bracelets and watches — including designer names such as Michael Kors, Gucci, Seiko, Citizen and Garmin — plus a Create Your Own Ring service for anyone who wants a hand in designing the piece. It’s a jeweller built around the big occasions: engagements, weddings, landmark birthdays and Christmas, and the service around the purchase — appointments, Click & Collect, interest-free credit — reflects that.
What sets Ernest Jones apart from a lot of online-only jewellers is that you can actually go and look at the piece before you buy it. Book an appointment, try rings on in store, then order online or take it away the same day. The website also runs a sale section year-round, with online exclusives and reductions on diamond jewellery and wedding rings, so there’s usually something worth checking before you pay full price.
How to save at Ernest Jones
Start with the sale section. That’s where the 60% off online exclusives and the 20% off diamond jewellery, diamond rings and platinum wedding rings live, and the reductions there are the biggest you’ll find on the site. Next, sign up to Ernest Jones emails before your first order — you’ll be sent a 10% off code for that first purchase. For bigger buys, look at the finance: 0% APR interest-free credit runs over 6 to 36 months, so an engagement ring doesn’t have to be paid for in one go, and PayPal Credit gives you 0% for 4 months on spends of £99 or more. And remember that delivery is free on every order, so there’s no need to pad your basket to reach a threshold — although orders over £50 also get free next day delivery if you’re in a hurry.
How to use a Ernest Jones code
- Browse ernestjones.co.uk and add the piece you want to your bag. Most Ernest Jones offers are deals, so the discount is applied automatically — there’s no code to type in.
- If you’re a first-time shopper, sign up to Ernest Jones emails first: your 10% off code is sent to your inbox, then paste it into the promo code box at checkout.
- Check the discount has been applied before you pay, then choose your delivery — free standard on every order, or free next day if your order is over £50.
Eligibility & restrictions
Ernest Jones delivers in the UK only. The sale reductions apply to selected items while stocks last, and the 20% off covers diamond jewellery, diamond rings and platinum wedding rings only. The 10% off first-order code is for new email subscribers, and exclusions apply. Interest-free credit is subject to status: 0% APR runs over 6 to 36 months, with a minimum spend of £350 for 6 to 18 months and £1,000 for 24 to 36 months, and a minimum 10% deposit. PayPal Credit’s 0% for 4 months applies to spends of £99 or more. Personalised jewellery can’t be returned just because you’ve changed your mind.
Shipping, payment & returns
Delivery is free on all orders, and next day delivery is free on orders over £50. You can also collect for free from any Ernest Jones store in the UK with Click & Collect. If you change your mind, you’ve got 30 days to return an item, and Ernest Jones pays the return postage — although personalised jewellery is excluded from change-of-mind returns. Payment options include cards, PayPal Credit and Clearpay, which is available on spends between £50 and £1,600.
Frequently asked questions
Does Ernest Jones offer a discount for first-time shoppers?
Yes — sign up to Ernest Jones emails and you’ll be sent a 10% off code for your first order. The code arrives by email, so sign up before you check out, and check the exclusions when it lands.
Is delivery really free on every order?
Yes. Standard delivery is free on all orders with no minimum spend, and next day delivery is free when your order is over £50. Free Click & Collect from any UK store is another option if you’d rather pick the piece up in person.
Can I spread the cost of an engagement ring?
Yes. Ernest Jones offers 0% APR interest-free credit over 6 to 36 months, with a minimum spend of £350 for 6 to 18 months and £1,000 for 24 to 36 months, plus a minimum 10% deposit. PayPal Credit is another option, with 0% for 4 months on spends of £99 or more.
Similar stores
Looking for more jewellery deals? Try H. Samuel, Goldsmiths and Pandora — or browse all stores on CouponsDo.