Selfridges is the London department store that turned shopping into theatre. Founded in 1909 by Harry Gordon Selfridge on Oxford Street, it now trades from London, Manchester and Birmingham as well as online — and it has been named the Best Department Store in the World four times. The yellow bags are famous for a reason.
Every offer on this page was checked on selfridges.com on 8 November 2026 and is labelled Official-Site Verified. Selfridges shows no public promo codes at all, so don’t waste time hunting for one — the savings here are sale prices, and the headline cut is up to 90% off.
What does Selfridges sell?
Selfridges sells women’s, men’s and kids’ designer fashion, shoes, bags, accessories, beauty, home & tech, and food & wine. It’s a luxury store with a strong edit: designer labels sit alongside exclusive-to-Selfridges products you won’t find anywhere else, and the beauty halls and the Foodhall are destinations in their own right.
There’s also Reselfridges — the store’s pre-loved, resell, repair and refill service. It’s a different kind of saving: buy a pre-loved piece, resell something you no longer wear, or get a favourite repaired instead of replaced.
Selfridges offers for November 2026
Five verified offers are live right now, and all five are deals — there are no codes at Selfridges. The Designer Sale leads at up to 90% off, with separate cuts on shoes, sunglasses and jewellery & watches, plus the Christmas Sale. Here they are:
Selfridges' Designer Sale takes up to 90% off selected designer styles, with over 4,000 items in the sale across womenswear, shoes, menswear, home & tech, bags, kids, beauty and jewellery & watches. Live examples on the sale page include pieces at 80–90% off their previous price and jewellery at half price. Discounts vary by item, so check the product page for the exact price. No code is needed; sale prices show on the product page. Verified on selfridges.com on 8 Nov 2026.
More LessSelfridges' designer shoe sale takes up to 30% off selected designer shoes. The sale covers women's and men's designer footwear — check the shoes pages for the current selection. Discounts vary by item, so check the product page for the exact price. No code is needed; sale prices show on the product page. Verified on selfridges.com on 8 Nov 2026.
More LessTake up to 50% off selected sunglasses at Selfridges. The sale covers designer sunglasses — check the sunglasses pages for the current selection. Discounts vary by item, so check the product page for the exact price. No code is needed; sale prices show on the product page. Verified on selfridges.com on 8 Nov 2026.
More LessTake up to 50% off selected jewellery and watches at Selfridges. Live examples on the sale page include SIF JAKOBS pieces at half price. Discounts vary by item, so check the product page for the exact price. No code is needed; sale prices show on the product page. Verified on selfridges.com on 8 Nov 2026.
More LessSelfridges' Christmas Sale takes up to 15% off selected lines, ending on 5 December 2026. The Christmas Shop is also live on the site for festive gifts, decorations and food. Discounts vary by item, so check the product page for the exact price. No code is needed; sale prices show on the product page. Verified on selfridges.com on 8 Nov 2026.
More LessBest Deal: Designer Sale — up to 90% off
If you only use one offer on this page, make it the Designer Sale. It takes up to 90% off selected designer styles, with over 4,000 items in the sale across womenswear, shoes, menswear, home & tech, bags, kids, beauty and jewellery & watches. Live examples on the sale page include pieces at 80–90% off their previous price and jewellery at half price.
The discount is per item, so the smart move is to filter the sale by the category and size you actually want, then sort by the biggest markdown. Dresses, blazers and sunglasses are showing some of the deepest cuts, and the jewellery & watches section has pieces at half price. The sale is the store’s seasonal reductions event — and with 4,154 results live, it’s worth a proper browse rather than a quick glance.
How to use a Selfridges offer
- Pick an offer above and click through to selfridges.com.
- Sale prices are already applied on the product page — there’s no code to enter and nothing to activate.
- Filter the sale by category and size, and check the product page for the final price — markdowns vary item by item.
- Join Selfridges Unlocked (free) before you check out for free or reduced delivery on qualifying orders.
- For the Christmas Sale, buy before 5 December 2026 — that’s when the up to 15% off ends.
Selfridges Unlocked & Selfridges Plus
Selfridges Unlocked is the store’s free membership. It gives free or reduced delivery on qualifying orders, early access to launches, exclusive event invitations and priority access to seasonal sales. It’s free to join, and it’s the simplest way to cut the cost of an order without a code.
Selfridges Plus is the paid option: free delivery for 12 months on a paid annual subscription, with the price varying by country. If you order from Selfridges often, it’s the one to compare against paying delivery each time. UK Click & Collect is complimentary on eligible items either way.
Who can use these offers?
The sale and the Christmas Sale are open to all shoppers on selfridges.com — no membership, no minimum spend and no code. Selfridges is UK-first (prices in pounds, UK delivery and Click & Collect), with international delivery to many countries. There’s no standard student discount, so don’t expect one at checkout.
A few limits apply. Sale discounts are per item, so not everything is reduced and the percentage varies. The Christmas Sale ends on 5 December 2026. And Selfridges Plus pricing varies by country, so check the price for your own country before you subscribe.
Delivery & returns
Returns run for 14 days: notify Selfridges within 14 days of receipt or collection, then you have a further 14 days to send the item back — though exceptions apply, so check the returns page for your item. Selfridges Plus gives free delivery for 12 months, Selfridges Unlocked gives free or reduced delivery on qualifying orders, and UK Click & Collect is complimentary on eligible items.
Christmas 2026
The Christmas Sale takes up to 15% off selected lines and ends on 5 December 2026. The Christmas Shop is also live on the site for festive gifts, decorations and food — no discount is stated on the Christmas Shop itself, so treat it as a seasonal edit rather than a sale. If you’re buying Christmas gifts, the sale is the place to start and the 5 December deadline is the one to watch.
Black Friday 2026
There’s no Black Friday event named on the Selfridges homepage, so we’re not publishing a Selfridges Black Friday percentage. The Designer Sale is the live route to the deepest discounts right now, and it’s worth checking back closer to 27 November.
Best ways to save at Selfridges
- Start with the Designer Sale and filter by category and size — over 4,000 items, with cuts up to 90% off.
- Check shoes (up to 30% off), sunglasses (up to 50% off) and jewellery & watches (up to 50% off) separately — they’re listed as their own sales.
- Join Selfridges Unlocked for free before you buy — free or reduced delivery, early access to launches and priority access to seasonal sales.
- Consider Selfridges Plus if you order often — free delivery for 12 months on a paid annual subscription.
- Buy from the Christmas Sale before 5 December 2026, when the up to 15% off ends.
- Try Reselfridges for pre-loved pieces — a different kind of saving, and a way to resell what you no longer wear.
Can you stack Selfridges offers?
There’s no percentage-off code on the site, so there’s nothing to stack in the usual sense. What does combine is the sale price with the membership benefits: you buy at the reduced Designer Sale price and, as a Selfridges Unlocked member, get free or reduced delivery on qualifying orders — plus early access to launches and priority access to seasonal sales. Selfridges Plus free delivery also applies to sale orders, since it’s a delivery benefit rather than a price discount.
Common coupon problems
There’s no code to mistype here, which removes the most common problem entirely. If a discount doesn’t show, it’s usually because the item isn’t in the sale — markdowns are per item, so check that the product page actually shows a reduced price. And if a third-party site shows you a Selfridges code (SW20, SHOES30, OCK1, ELLO, UNLOCK1 or SAVE20), don’t use it — those aren’t on Selfridges’ own site, and we don’t publish them. For returns, remember the two-step window: notify within 14 days of receipt or collection, then a further 14 days to send the item back.
How we verified these offers
Each offer on this page was checked on selfridges.com on 8 November 2026 and is labelled Official-Site Verified. We checked the homepage and the live Designer Sale page, which showed over 4,000 results with discounts up to 90% off. We don’t publish codes from coupon forums, and we don’t list success rates or usage counts. Prices and sale items change, so if an offer has moved on by the time you visit, the live site is the final word.
Frequently asked questions
Does Selfridges have a promo code?
No. Selfridges displays no public promo codes on its own site at the moment. The current savings are deals: the Designer Sale at up to 90% off, shoes up to 30% off, sunglasses and jewellery & watches up to 50% off, and the Christmas Sale at up to 15% off. All of them apply without a code.
What is Selfridges Unlocked?
Selfridges Unlocked is the store’s free membership. It gives free or reduced delivery on qualifying orders, early access to launches, exclusive event invitations and priority access to seasonal sales.
How long do I have to return something?
Notify Selfridges within 14 days of receipt or collection, then you have a further 14 days to send the item back. Exceptions apply, so check the returns page for your item.
Similar stores
If you like Selfridges, these department stores are worth a look too: Marks & Spencer for UK fashion, home and beauty with Sparks rewards, John Lewis for a UK department store with a strong home range, Next for fashion and home, and Debenhams for UK fashion and beauty with live promo codes.