George at Asda Coupon Codes & Deals
4 verified offers · Last checked 7 November 2026Official-Site Verified — checked on george.com
George is the clothing arm of Asda, and if you do a weekly shop there, you have probably walked past it a hundred times without really looking. That is a mistake, because George does women’s, men’s, kids’ and baby clothing, plus homeware and toys, at supermarket prices — and the deals are genuinely good when you catch them. You can shop it in Asda stores or online at george.com, and everything below is a deal we have verified on the site on 7 November 2026. No codes, no fuss — just the offers that are live right now.
Best deal: 20% off George knitwear. It is the headline offer on the homepage right now, and it covers the knitted jumpers, cardigans and dresses across the range. Terms and conditions apply, but if you need a new jumper for winter — and let us be honest, most of us do by November — this is the one to use first.
Here are the latest George deals we have verified. Each one links straight through to george.com, so you can check the exact lines included before you buy.
About George at Asda
George launched as Asda’s clothing label, and it has grown into one of the biggest clothing brands in the UK — sold in Asda stores up and down the country and online at george.com. The range covers women’s, men’s, kids’ and baby clothing, plus homeware and toys, so it is the sort of place where you can sort the kids’ school shoes, a new coat for yourself and a birthday present in one trip. Prices are supermarket-level, which is the whole point: George is built for families who want decent clothes without paying high-street prices for them.
What makes George a bit different from a normal clothing shop is how it fits around the weekly shop. You can order online and collect at an Asda store, or just pick things up while you are doing the groceries. It also runs its own loyalty scheme, George Rewards, and ties into Asda Rewards, so there are a couple of ways to get a bit back on what you spend. The deals on this page are the ones live on george.com right now — check them before you shop, because the homepage offers change through the seasons.
How to save at George at Asda
Start with the homepage hero — that is where the big seasonal offer sits, and right now it is 20% off knitwear. Second, if you are buying for the kids, the matching family pyjamas from £11 are the kind of thing that sells out in the popular sizes, so do not leave it until December if you want the whole family in the same print. Third, use the Take Back scheme. If you have old clothes lying around, take them to a participating store and you will get a 10% off voucher for George.com — it is a small effort for a real saving, and it clears out a drawer at the same time. And fourth, do not forget the loyalty side. George Rewards is free to join if you are 18 or over, and you earn points you can redeem for offers, services and events. On top of that, Asda Rewards is currently running a mission where you spend £15 on George Clothing and Home in a single shop and get £5 Cashpot — but note that one is in store only.
How to use a George at Asda code
- Pick a deal above and click through to george.com — each one opens the offer on George’s site.
- Add the items to your basket, or head to your nearest Asda store if you would rather try things on first.
- Check the discount is showing before you pay, then check out as normal. The knitwear saving and the other deals are applied on the site — there is no code to type in.
Eligibility & restrictions
The deals on this page are open to everyone — you do not need to be a member of anything to get 20% off knitwear or the Black Friday early offers. George Rewards is the exception: it is free, but you need to be 18 or over and have an email address to join, and you earn points to redeem for offers, services and events. The Asda Rewards mission — spend £15 on George Clothing and Home in one shop to get £5 Cashpot — is in store only, so it will not work on an online order. And the Take Back 10% off voucher only comes when you return old clothes to a participating store, at a toyou click and collect point. eVouchers, if you use them, are one per order and expire after 90 days.
Seasonal sales
Black Friday is the big one for George, and the early offers are already live on the homepage — that is usually the best time to pick up the more expensive pieces, like coats and knitwear, before the sizes go. After that, Christmas is the next peak: the matching family pyjamas from £11 are very much a Christmas thing, and they tend to go fast once December arrives. Keep an eye on the homepage through November, because George refreshes its hero offers as the seasons change, and the knitwear deal is a good example of that.
Shipping, payment & returns
George is sold in Asda stores and online, and Click & Collect is available at Asda stores — you will get a Ready to Collect email or text when your order is ready to pick up. We have not listed a home delivery price here, because it is not verified on George’s official site, so check the delivery options at checkout before you buy. You can pay by card, with an Asda Money Credit Card, an Asda Gift Card, or PayPal. On returns, George gives you a 100-day returns guarantee on George clothing and home, as long as you have proof of purchase. Watches, jewellery, hair accessories, furniture and mattresses are excluded from that guarantee, so check the returns page if you are unsure about an item.
Frequently asked questions
Do I need a promo code for the 20% off knitwear?
No — it is a deal, not a code. The discount is applied on george.com, and terms and conditions apply.
Can I collect my George order from Asda?
Yes. Click & Collect is available at Asda stores, and you will get a Ready to Collect email or text when it is ready.
How long do I have to return George clothing?
George offers a 100-day returns guarantee on George clothing and home with proof of purchase, though watches, jewellery, hair accessories, furniture and mattresses are excluded.
Similar stores
Looking for more kids’ and family deals? Check out our other Kids & Toys stores: KIDLY by MORI, F&F at Tesco, Tu Clothing and Primark.